Cliff Bars + Bicycles = Money?

Cliff Bars + Bicycles = Money?

Yesterday my weight training coach briefly mentioned that the makers of Cliff Bars (which I believe in located in Berkeley, CA) have a program where they will give you five hundred dollars towards a new bike if you donate you old one to them, or just for upgrades if you use your bike for commuting. Is this true?!? And if so, have anyone here utilized this awesome deal? Brief researching online (I'm at work right now) didn't yield any additional info and I figured if anything at least ONE person here would know about it. Thanks!
6:30am taking pictures of the garden.

6:30am taking pictures of the garden.

Post decorating!

Post decorating!

The Next Generation

The Next Generation

Sunroot  / Jerusalem artichoke

Sunroot / Jerusalem artichoke

One big ol’ mix up of thrifties!

One big ol’ mix up of thrifties!

Strange ‘tators

Strange ‘tators